Blog · The W2 Collective

Real questions, straight answers.

What Madeira business owners ask us, and what we see asked online, answered without the waffle.

Bookings10 October 20264 min read

Is my own website worth it if I'm already on Booking and Airbnb?

Yes, but not to replace the platforms. Your own site is for the bookings from people who already know you: returning guests, people a friend sent, and anyone who searches for the name of the house on Google. Those bookings do not need to pay anyone a commission.

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Taxis and tours10 October 20263 min read

How do I stop no-shows on taxi and tour bookings?

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A receptionist answering a customer on a tablet

Customer replies and AI10 October 20264 min read

Customers message me on WhatsApp at 2am, in German. How do I answer?

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