Questions, answered

Frequently asked questions.

Ordering, setup, security, both brands — the stuff people usually ask before they buy. Can't find it here? Message us.

General

What's the difference between W2 Taps and W2 Reviews?

W2 Taps helps you make connections — sharing your details, socials, WiFi or menu with a tap. W2 Reviews does one specific job: getting a tap to open your Google, Trustpilot or Tripadvisor review page so happy customers leave feedback on the spot. Different goals, same underlying tech.

Do I need an app to use any of this?

No. NFC works through your phone's built-in tap-to-pay hardware — no app to download, on either side of the tap.

What if my phone doesn't support NFC?

Almost every phone from the last several years does — it's the same tech behind tap-to-pay. If someone's on an older device, we can send the link another way instead.

Ordering & setup

Where do I actually buy?

W2 Taps products are on w2taps.com, W2 Reviews products are on w2reviews.com. This site (thew2collective.com) is the hub that explains everything and points you to the right one — see the pricing page for direct links.

Can I get something custom, or in bulk?

Yes — get in touch or WhatsApp us and we'll scope it properly rather than guess at a price here.

Do you set things up in person?

We're based in West London and do in-person setup and branding for venues nearby. For everything else, cards ship pre-programmed and ready to use.

Security

Can someone reprogram my card without me knowing?

No. Every card and tag is locked the moment it's made — the link can't be cloned, hijacked or rewritten by anyone except us. See the full security page for how and why.

Can I change where my card links to later?

Yes — message us and we'll reprogram it. You don't need to buy a new card.

Do you use QR codes anywhere?

No. QR codes are exactly what a tap is meant to replace.

W2 Taps

What's a Tap Card actually used for?

Whatever's useful in that spot — a WiFi network, a menu, a booking page. It's designed to be placed around a shop rather than handed to one person, unlike a Business Card.

What's the difference between a Tap Card and a Tap Tag?

A Tap Card is credit-card sized and reusable for whatever's placed near it. A Tap Tag is a smaller adhesive sticker meant for one fixed link on one specific item.

W2 Reviews

Which review platforms do you support?

Google and Tripadvisor cards are live products. Trustpilot isn't a standalone listed product yet — message us and we'll set one up on your order.

Can I use one card for reviews and something else?

The Card + Window Tag Bundle covers two spots with one order — see pricing for the current bundle.

Still stuck?

Message us directly and we'll answer it properly.

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