Business Cards, Tap Cards and Tap Tags are three separate products, not three versions of the same thing. Every one of them — including WiFi Taps and Menu Taps — runs on an encrypted, locked link that can't be cloned or hijacked. Here's exactly what each one is, what it costs, and which one fits your business.
This is the one card that represents the business itself — the one you hand to a customer or keep on the counter. It links to a single destination, usually your website, a landing page, or your main contact details. Standard finish is included; add a colour, your own text, or a custom image.
Best for: your own website or business page — the single card every customer or contact gets handed.
Unlike a Business Card, this isn't meant to be just one card handed to one person — it's designed to be placed around the shop wherever a customer needs it: on tables, at the counter, by the door. Each Tap Card can point somewhere different — a WiFi network, a menu, an allergy list, a booking page. Often used as a keyring fob too.
Best for: multiple spots around the shop — tables, counters, keyrings, wherever a tap is useful. This is what we set up as a WiFi Tap (guests tap to join your network, no password typing) or a Menu Tap (tap to pull up the menu instantly) — same card, different link.
Where Tap Cards sit around the shop generally, Tap Tags go directly onto specific products or items — a bottle, a menu item, a WiFi router, a piece of equipment. Each tag links to that item's own page, so a customer gets exactly the details they need with a tap instead of asking a member of staff. Thin, round, adhesive.
Best for: individual products & items — labels that need their own link, not a shared one. A go-to for a WiFi Tap stuck by the router or a Menu Tap on a single table or item.
Book a free demo and W2 Taps will help you pick the right product for your business.