The W2 Collective / Apps & software
Apps & custom software

Software shaped around your business.

Booking systems, customer portals, dashboards and internal tools, built for the way you actually work rather than the way an off-the-shelf app thinks you should. Designed and built in-house by the same team behind your brand and website.

What we build

When a spreadsheet and three apps aren’t cutting it.

Most businesses end up gluing together tools that were never meant to work together. We build the one thing that fits.

01

Booking & reservation systems

Availability, deposits, confirmations and reminders, running on your own site instead of a marketplace taking a cut of every booking.

02

Customer portals & logins

A private area where your customers, tenants or trade accounts see their orders, documents, invoices and history, and stop emailing you to ask.

03

Dashboards & reporting

The numbers you check every morning, pulled from the systems you already use and shown on one screen that works on your phone.

04

Internal tools & admin panels

Job sheets, stock, rotas, quotes and approvals. The bits of the business that currently live in someone’s head or a shared spreadsheet.

05

Trade & wholesale ordering

Account pricing, repeat orders and order emails for the customers who buy from you in bulk.

06

Web apps that work like apps

Installable from the browser to the home screen, with no app store approval and no separate iPhone and Android builds to pay for.

How it works

From idea to launch, in plain steps.

  1. TalkWhat it needs to doAnd what it doesn’t
  2. ScopeA clear plan and quoteBefore anything is built
  3. PrototypeClick through it firstChange it while it’s cheap
  4. BuildThe real thingOn your own accounts
  5. Hand overYours to keepThen we stay on it
1

Modern, proven stack

Built on the same modern web technology the big platforms use, hosted on fast global infrastructure. No obscure framework only we can maintain.

2

You own it

The code, the database and the domain sit on accounts in your name. If you ever want another developer to take over, they can.

3

Joined up with the rest

Your app can sit behind your W2 Create website, open from a W2 Taps card and hand work to W2 Systems automations. One team, no gaps.

Got an idea, or a process that’s held together with tape?

Tell us what you’re trying to do. We’ll say honestly whether it needs custom software at all, or whether something off the shelf will do.

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