The W2 Collective / Brand & design
Brand & design

The first thing people judge you on done properly.

A logo that works at the size of a phone icon and the size of a van. Colours, type and the printed things that carry them, built as one set rather than assembled over the years by whoever was cheapest.

What you get

One identity, not five versions of one.

Most small businesses end up with a logo in four slightly different colours and a font nobody can find any more. This is the fix.

01

Logo, properly drawn

Drawn as vector artwork, so it is just as sharp on a business card as on a shopfront or the side of a van. Supplied in every format you will ever be asked for.

02

A palette and a typeface

Chosen to work together and written down, so the next person who prints something for you gets it right without asking.

03

Business cards and print

Cards, flyers, menus, signage and vehicle graphics, set up correctly for the printer rather than sent as a screenshot.

04

Social profiles that match

Profile pictures, banners and post templates sized for each platform, so the business looks the same wherever somebody finds it.

05

A brand sheet you keep

One page with the colours, the fonts, the spacing and the files. Hand it to any designer, printer or sign-writer and they can work without you.

06

Ready for everything else

The same identity carries straight into your website, your tap cards and your documents.

How it works

From sketch to sign-off.

  1. TalkWhat the business isAnd who it is actually for
  2. DraftA first directionTwo or three routes, not forty
  3. RefineNarrow it downChanged while it is still cheap to change
  4. DeliverEvery file you needVector, print, web and social
  5. ApplyOnto everything elseSite, cards, signage, documents
1

Drawn, not generated

No stock marks, no AI logo generator, no template with your name typed into it. Somebody sits down and draws it.

2

You own the artwork

Full rights and the original editable files, handed over at the end. Nothing is held back to keep you coming back.

3

Built to be used

A logo that only works on a white slide is a logo that fails the first time it meets a van door. Every mark is tested small, large, one colour and reversed.

Still using the logo your cousin made in 2019?

Send it over with a photo of your van or your shopfront. We’ll tell you whether it is worth keeping and tidying or worth starting again.

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